Article Written by : Top SEO Software Reviews
Google’s acquisition of Urchin on Demand in 2005 from Urchin Software Corporation helped Google to design and introduce Google Analytics. A later acquisition of Adaptive Path in 2006 helped Google to redesign the site once more. Since April 2011, a new version of Google Analytics featuring multiple dashboards, options of customer reports and a new interface design is helping small to medium sized businesses.
Google Analytics is a free web analytic service to anyone with a Google account to measure website traffic, sources, conversions (a subset of Segmentation) and sales. Its dashboard, scorecards and motion charts indicate data over time. Since the introduction, it has become the most widely used website statistical analysis service for small to medium companies. It can track all visitors from various sources including search engines and social media. It produces custom reports and allows e-mail based sharing and communication. It can easily integrate with other Google products such as AdWorks, Public Data Explorer and Website Optimizer. It is geared towards small to medium web based companies and therefore, has limited ability to handle big data and not suited for large commercial enterprises. Since it collects data through cookies some raises privacy concerns.