If you want your videos to get more views and your website to get more traffic, then you might be wondering how to optimize your YouTube videos so that they will get the best possible rank. This advice from a digital marketing agency will help you reach your goal.

Title

Taking a look at the title of your video is a great place to start when your goal is to optimize your YouTube videos. Many people overlook this step, and their videos don’t enjoy a spot on the first page of the search results. The keyword that you want to target must appear in the title, preferably toward the beginning, if you want to get the most from your efforts.

Description

Never leave the description of your video blank if you want it to show up on the first page of Google. Although you must include a compelling description that will inspire people to watch your video, don’t forget to include your keyword. No matter how tempting, avoid using a short description because using more words increases your odds of success, and if you are not sure how to write an effective video description, then a digital marketing company can take the lead on this.

Audio

YouTube will try to translate the audio from your video into a transcript, and the text will be used for closed captioning and to help Google determine the topic that your video covers. To increase your odds of ranking, always use your keyword several times in each of your videos. If you are doing digital marketing in Los Angeles, including the name of your city will help you get local traffic.

Sticky Web Media is a digital marketing agency specializing in PPC, SEO and digital marketing.