Google recently launched a new algorithm change that penalizes websites that use Exact Match Domain Names. It is called the Exact Match Domain penalty or EMD.  This is yet part of another round of algorithm changes Google has had recently to penalizes sites using short cuts to get rankings. In last year we have seen Penguin and Panda updates kill rankings for many sites and now comes EMD.

Historically, exact match domain names would give you slight benefit in rankings.  So what is the best way to recover from this and is there a way?

From doing some research, it appears that not all exact match domains are effected, so it appears that Google is looking at other factors to decide if they should penalize EMD sites.

I have also noticed that the websites which have not been updated for long and have not actively been doing link building have lost rankings.

Also, the sites which have been posting too many blog updates, but had low quality back links have also lost rankings.

I have also noticed that only those EMDs have lost rankings which were not being worked upon in a good way and quality backlinks were missing. The EMD sites which were previously ranking only and only due to their domain name but were missing quality links, have lost ranks.

What my recommendation is to stick with white hat SEO. If you have low quality back links start cleaning them up. If you have poorly written or spun content on your websites, start improving them.  Fresh content is good, but only if you have quality content and back links.

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Article submitted by Pierre Zarokian of SubmitExpress.com. If you need SEO Services or have been effected by EMD Penalty, make sure to visit SubmitExpress.com.

Does your content suck?

Probably it’s the steady trickle of traffic that doesn’t seem to snowball that makes you think this way. Or even the fact that the comments section demonstrates anything but lively discussion.

Must you be patient? Or is it really because your content really sucks?

While there is no certain way to know for sure, here are 3 warning signs as to why your blog might suck:

#1: No Hate or Fan Mail

While both these types of mail are at either extreme, where fan mail indicates that your content was excellent while fan mail says that it isn’t, the truth is that reactions as expressed by readers that swing to either of these extreme are welcome. What isn’t good is if you haven’t received fan or hate mail.

#2: People Leave Very Few Comments if At All

If you have several subscribers and they aren’t leaving any comments that is a warning sign that what you’ve written has no value to them. In other words, your content sucks. Experts believe that the health of a blog can be determined by the number of comments it obtains – and which is something that you should keep in mind when creating content.

#3: Your Blog doesn’t offer information on a niche

Readers don’t come to your blog to read your thoughts but for help that your blogs might be offering. If you go about writing about everything that might necessarily pertain to the needs of your reader, then you can’t expect an enthusiastic response, especially if you’re just a beginner.